Skip to content
  • Home
    • Message privatelyStay connectedBuild communityExpress yourselfWhatsApp for business
  • Privacy
  • Help Center
  • Blog
Download
Terms of Service2023 © WhatsApp LLC
WhatsApp Main PageWhatsApp Main Page
    • Message privately

      End-to-end encryption and privacy controls.

    • Stay connected

      Message and call for free* around the world.

    • Build community

      Group conversations made simple.

    • Express yourself

      Say it with stickers, voice, GIFs and more.

    • WhatsApp business

      Reach your customers from anywhere.

  • Privacy
  • Help Center
  • Blog
WhatsApp WebDownload
  • WhatsApp Stories

  • Small Business Stories

  • Small Business Stories from Mexico


Smash

Tennis aficionado César Bautista is always ready to hit the court. But without a well-strung racket, the former real estate agent and wedding planner would not be at the top of his game.

So in 2010, when his go-to repairman could not re-string his racket, César decided to do it himself. He went on to repair rackets for family and friends and his hobby evolved into Smash, a tennis supply and racket repair store in Guadalajara, Mexico.

Smash has a small, well-stocked brick and mortar store but the majority of its business happens online, helping César sell rackets to customers across the country. However, organizing a business of this scale proved challenging.

So in May 2018, Smash began using the WhatsApp Business app. Today, César says it accounts for 50 percent of his monthly sales and 50 percent of overall income.

“We get around 50 to 60 messages a day and 90 percent of the questions are the same. It saves us lots of time,” says César, explaining the benefits of the WhatsApp Business app’s quick replies feature.

He adds that the away messages feature has streamlined Smash’s outreach. Today, customers are immediately engaged and directed to a point-of-sale, regardless of Smash’s store hours. “The biggest virtue that I see is that customers immediately receive my website link. It happens often that I see sales at midnight, 1:00 a.m. or even on Sundays,” says César.

The WhatsApp Business app... accounts for 50 percent of his monthly sales and 50 percent of overall income

This immediacy and convenience is felt by his customers, too.

“César sends me pictures of rackets,” says Mariana Vásquez, a tennis player. “Before WhatsApp, I would have to go to the store to see the rackets and then make a decision. It’s much easier.”

Adds another customer, “I would buy much less if I had to call them.”

César wants to grow Smash into a household name in Mexico. And with the WhatsApp Business app increasing his efficiency, he can focus on helping more customers ace their next match.


More Stories from Mexico

Explore More
  • Mujer Asertiva

    Mujer Asertiva

    Mexico
  • Florería Rosalío

    Florería Rosalío

    Mexico
Download
WhatsApp Main Logo
WhatsApp Main LogoDownload
What we doFeaturesBlogStoriesFor Business
Who we areAbout usCareersBrand CenterPrivacy
Use WhatsAppAndroidiPhoneMac/PCWhatsApp Web
Need help?Contact UsHelp CenterCoronavirus
Download

2023 © WhatsApp LLC

Terms of Service