César Ortega discovered his passion for coffee while helping out at his friend's bistro 10 years ago. The experience inspired him to open Latidos Café in Escandón, a quiet neighborhood in Mexico City.

Within six months of opening in mid-2017, César was using the WhatsApp Business app to run Latidos's takeout and delivery service featuring coffee beverages and quick bites like sandwiches.

"With WhatsApp Business, sales have increased around 25 percent. As a contact tool, it is fabulous; automated messages have made us 50 percent more efficient," he says.

The labels feature helps César organize the credit tabs he runs for his most loyal patrons — color coding each account, he explains, makes it easier to track orders and remind them when payment is due — and the business profile feature means new customers can learn about Latidos, faster.

"Twenty minutes before I arrive at work, I place my order via WhatsApp. When I arrive, the order is there"

Customers also like the ease of connecting with Latidos Café via WhatsApp. Daniel Pérez says thanks to the private messaging service, Latidos Café is his eatery of choice. "It is very convenient. Twenty minutes before I arrive at work, I place my order via WhatsApp. When I arrive, the order is there."

Latidos Café’s success is driving César's expansion plans; he hopes to open a second café in the neighborhood within two years and the organizational tools the WhatsApp Business app provides means César can more confidently plan for his growing business.