Keeping customers happy and engaged is something all brands pour their heart and soul into. And MAAD (Make Awesome Ads), a user-generated advertising and marketing platform, helps brands offer the best for their customers.

MAAD was started with the aim of filling the massive gap of user-generated content while providing the best ROI for brands. It is also a platform for customers who are looking to try new products — making customer and user interaction especially important for founders Sunder Raman and Aditya Jaishankar. Sunder, Aditya, and their team have also developed a gamified brand experience to create compelling brand engagements.

During the past 2+ years, one of the problems they faced was a decline in customer retention as some of their customers were dropping out due to issues they faced on the platform.

“By quickly addressing their issues in a personalized manner through the WhatsApp Business app, we managed to provide quick responses and clarifications. This, in turn, ensured customer retention on our platform. For us, subscribers are integral to our business,” says Sunder.

"WhatsApp is an extremely personalized and close-knit medium for lots of people"

He goes on to say that when leading advertising firm, Ogilvy, picked them as a preferred partner, they didn’t have to do any publicity or marketing as most of their subscribers, who were connected on WhatsApp, shared the content with their family and friends.

"All of it was flawless. We landed three clients through our subscribed users sharing content on their known networks through WhatsApp," says Sunder. "WhatsApp is an extremely personalized and close-knit medium for lots of people. We have leveraged that to our advantage by ensuring that our community members share and recommend products to their near and dear ones through WhatsApp. We have also tied up with communities on WhatsApp and ensured that we are able to unleash the power of these communities to get our clients the best ROI possible.”