India has always been known as a global software hub, but organizations like Chizel are filling a gap in the on-demand manufacturing industry.

“This gradual shift from mass production is due to continuous new product development and an unpredictable market,” says Fahd J. Baig, Chizel’s business manager. The startup, founded in 2014 by three Indian Institute of Technology Roorkee alumni, initially used 3D printing. But it was soon obvious that customers wanted more options with different materials and manufacturing processes.

“We use the WhatsApp Business app to send our clients images and videos related to their product to make them feel confident in our solutions. 3D Printing technology is new in the industry, and keeping customers updated with the latest industry trends and regarding the product development process establishes their faith in this technology,” says Fahd. He also notes that Chizel has embedded the WhatsApp button in the mobile version of the website which helps customers reach out to them quickly.

“Using WhatsApp... helps us nurture our customers more effectively and helps us add a personal touch during our conversations"

With the WhatsApp Business app, Chizel uses the quick replies feature to send instant replies to anyone, which helps keep customers updated and also maintains a consistent brand language.

“Using WhatsApp over the Chatbot helps us nurture our customers more effectively and helps us add a personal touch during our conversations,” Fahd says. “The 24/7 availability on WhatsApp makes us more customer-centric as well. This helps us do justice to our brand identity.”