WhatsApp Main PageWhatsApp Main PageRENT IT BAE
WHATSAPP WEB
FEATURES
DOWNLOAD
SECURITY
HELP CENTER

Select your language

  • azərbaycan

  • Afrikaans

  • Bahasa Indonesia

  • Melayu

  • català

  • čeština

  • dansk

  • Deutsch

  • eesti

  • English

  • español

  • français

  • Gaeilge

  • hrvatski

  • italiano

  • Kiswahili

  • latviešu

  • lietuvių

  • magyar

  • Nederlands

  • norsk bokmål

  • o‘zbek

  • Filipino

  • polski

  • Português (Brasil)

  • Português (Portugal)

  • română

  • shqip

  • slovenčina

  • slovenščina

  • suomi

  • svenska

  • Tiếng Việt

  • Türkçe

  • Ελληνικά

  • български

  • қазақ тілі

  • македонски

  • русский

  • српски

  • українська

  • עברית

  • العربية

  • فارسی

  • اردو

  • বাংলা

  • हिन्दी

  • ગુજરાતી

  • ಕನ್ನಡ

  • मराठी

  • ਪੰਜਾਬੀ

  • தமிழ்

  • తెలుగు

  • മലയാളം

  • ไทย

  • 简体中文

  • 繁體中文(台灣)

  • 繁體中文(香港)

  • 日本語

  • 한국어

  • Download

  • Features

  • Security

  • Help Center

  • Get in touch

  • WhatsApp Stories

  • Small Business Stories

  • Small Business Stories from India


RENT IT BAE

Delhi-based lawyer Aanchal Saini adored new clothes and accessories, but the charm always faded after the first wear.

So, in 2016, she created RENT IT BAE, a luxury fashion rental service servicing 15 cities offering ethnic, western wear, and accessories from designer labels and brands.

“We call it Netflix for Fashion,” says Aanchal.

Together with Ricky Gujral (COO), Karan Gujral (CTO), and Amit Sharma (CSO), Aanchal (CEO) got designers and brands to collaborate with them. But as fashion rental was quite a new concept three years ago, the biggest challenge was getting users to try their service.

So they used WhatsApp to interact with customers, schedule deliveries and pickups as per the customer’s convenience, and collect feedback and reviews through images and videos. WhatsApp also helped customers see their products live before trying them out.

"Our fit team interacts with the users on video calls to understand their issues, resolve them and deliver a perfect product”

“In case of re-alterations, our fit team interacts with the users on video calls to understand their issues, resolve them, and deliver a perfect product,” says Aanchal. She cites a personal experience of a non-resident Indian customer who landed in Delhi a day before a wedding function. The RENT IT BAE team was in touch with her over WhatsApp using video calls and were already ready with her outfits when she landed.

An outfit that’ll be worn once, without the charm wearing off. Just like Aanchal intended.


More Stories from India

Explore More
  • Chizel

    Chizel

    India
  • LOBB

    LOBB

    India

WHATSAPP

Features

Security

Download

WhatsApp Web

Business

Privacy

COMPANY

About

Careers

Brand Center

Get in touch

Blog

WhatsApp Stories

DOWNLOAD

Mac/PC

Android

iPhone

HELP

Help Center

Twitter

Facebook

Coronavirus

2022 © WhatsApp LLC

Privacy & Terms