How WhatsApp can help you stay connected during the coronavirus (COVID-19) pandemic
As members of the communities you serve, managing your business can be more challenging than usual during this time of heightened uncertainty and isolation. Connect with your customers on WhatsApp—the same tool they’re using to stay close to friends and family.
Please use WhatsApp responsibly while connecting with your customers. Only communicate with users you know and those who wish to receive messages from you, ask customers to save your phone number in their address book, and avoid sending automated or promotional messages to groups. Not following these simple best practices could result in complaints from other users and possibly an account ban.
To best manage multiple questions, feature helpful information in your business profile and share details about your services in catalog, we recommend using the WhatsApp Business app, which is free to download. Click here for a step-by-step guide on how to use the WhatsApp Business app. If you need to move your account from WhatsApp Messenger to the WhatsApp Business app, click here.
Create a short link that customers can use to initiate a WhatsApp chat with you. Share the link through email, your website, Facebook page, or any other frequently used channels.
Share current business hours
Make sure your customers are aware of any changes to your hours of operation. Use your business profile to display days and times your business is open.
Provide regular updates on product availability
Share what’s available with your customers in real time. Use groups to connect with your top customers and update your catalog so customers can easily see what’s in stock.
Host remote consultations
Use encrypted video and voice calls to connect with customers and provide the same service they’re used to getting in person.
Make pickups and deliveries more efficient
As foot traffic and in-store visits slow, store pickups and deliveries may increase. Turn on the live location feature in WhatsApp when you’re approaching a delivery address. This feature shares your location with customers and ensures a quick and simple exchange.
Take customers inside your store
Accustomed to customers being delighted each time they visit your store? Give them a virtual tour with a status update.