WhatsApp Main PageWhatsApp Main PageMissing Link Trust
WHATSAPP WEB
FEATURES
DOWNLOAD
SECURITY
HELP CENTER

Select your language

  • azərbaycan

  • Afrikaans

  • Bahasa Indonesia

  • Melayu

  • català

  • čeština

  • dansk

  • Deutsch

  • eesti

  • English

  • español

  • français

  • Gaeilge

  • hrvatski

  • italiano

  • Kiswahili

  • latviešu

  • lietuvių

  • magyar

  • Nederlands

  • norsk bokmål

  • o‘zbek

  • Filipino

  • polski

  • Português (Brasil)

  • Português (Portugal)

  • română

  • shqip

  • slovenčina

  • slovenščina

  • suomi

  • svenska

  • Tiếng Việt

  • Türkçe

  • Ελληνικά

  • български

  • қазақ тілі

  • македонски

  • русский

  • српски

  • українська

  • עברית

  • العربية

  • فارسی

  • اردو

  • বাংলা

  • हिन्दी

  • ગુજરાતી

  • ಕನ್ನಡ

  • मराठी

  • ਪੰਜਾਬੀ

  • தமிழ்

  • తెలుగు

  • മലയാളം

  • ไทย

  • 简体中文

  • 繁體中文(台灣)

  • 繁體中文(香港)

  • 日本語

  • 한국어

  • Download

  • Features

  • Security

  • Help Center

  • Get in touch

  • WhatsApp Stories

  • People Stories

  • People Stories from India


Missing Link Trust

“Our family home in Kolkata was near Sona Gachi, one of the largest red-light districts in Kolkata. While I was aware of it, it was much later as a photographer during one of my walks in the city, that I first entered a red-light district,” says Leena Kejriwal, alumnus of the School of Visual Arts, New York.

“I realized if my art had to really make the impact I cared about, I had to distill the issue into a simple, engaging piece of art that spoke to everyone. That is when my public art project MISSING emerged.”

MISSING was launched at the India Art Fair in 2014 and since then, Leena has run a successful crowdfunding campaign to gather support and spread awareness on sex trafficking of young girls. In 2015, she launched theMissingLink Trust, a non-profit that works in the area of anti-trafficking awareness.

Art installations, women stencil campaigns, the MISSING mural walk and padyatra are some of the tools they employ to spread awareness on the issue. The Trust also conducts rural and urban awareness programs and workshops.

So far, they have reached 75,000 people in 14 cities and towns, as well as 46,000 vulnerable youth who have been educated under the rural awareness programs. 5,000 stencils have been created across 40+ cities and 40,000 students have gone through the urban awareness programs.The Trust also creates awareness on menstrual hygiene and has helped build 300+ toilets.

“WhatsApp groups, audio and video calling let us communicate consistently”

With so many initiatives, communication is the key, especially since the non-profit works in rural areas. “WhatsApp groups, audio and video calling let us communicate consistently as almost everyone has a smartphone. We have separate WhatsApp groups to discuss daily updates and progress, share work files, and review calls.”

“We effectively used WhatsApp as part of our crowdfunding campaign. The success of that first-ever campaign gave us the confidence to further drive public ownership for a sensitive cause like ours,” says Leena.


More Stories from India

Explore More
  • Uttar Pradesh Police

    Uttar Pradesh Police

    India
  • Apni Roti

    Apni Roti

    India

WHATSAPP

Features

Security

Download

WhatsApp Web

Business

Privacy

COMPANY

About

Careers

Brand Center

Get in touch

Blog

WhatsApp Stories

DOWNLOAD

Mac/PC

Android

iPhone

HELP

Help Center

Twitter

Facebook

Coronavirus

2022 © WhatsApp LLC

Privacy & Terms