콘텐츠로 건너뛰기
  • 홈
    • 비공개 메시지 보내기언제 어디서나 소통하기커뮤니티 만들기자신을 표현하기비즈니스용 WhatsApp
  • 개인정보 보호
  • 지원 센터
  • 블로그
다운로드
이용약관2023 © WhatsApp LLC
WhatsApp 기본 페이지WhatsApp 기본 페이지
    • 비공개 메시지 보내기

      종단간 암호화 및 공개 범위 관리.

    • 언제 어디서나 소통하기

      전 세계 고객에게 도달해보세요.

    • 커뮤니티 만들기

      그룹 대화가 간편해졌습니다.

    • 자신을 표현하기

      스티커, 음성, GIF 등 다양한 기능으로 표현해보세요.

    • WhatsApp Business

      어디서나 고객에게 도달해보세요.

  • 개인정보 보호
  • 지원 센터
  • 블로그
WhatsApp 웹다운로드
  • WhatsApp 스토리

  • 사람 사는 이야기

  • 브라질의 사람 사는 이야기


São Clemente Samba School

With five elaborate floats and a cast of more than 3,400 performers dressed in attention-grabbing yellow and black costumes — dancing, singing, and proudly beating the Brazilian tamborim drum — the São Clemente Samba School's Carnival performance in Rio de Janeiro, Brazil is a huge coordination operation and WhatsApp is proving to be the key to bringing teams together.

Roberto Gomes, the school's Vice President, says their festival success is all about teamwork and with the integration of WhatsApp into their workflow a few years ago, collaboration and coordination have improved dramatically.

Performing at Carnival since 1962, team members used to connect with each other over phone calls, text messages, and in face-to-face meetings, explains Roberto. Today, everything is faster and he insists that São Clemente now relies on the private messaging service to put on a world class show.

“We have to decide things in the moment. If something needs to be modified or created right away, information needs to be shared immediately; WhatsApp helps us with that. We have several groups for each part of the school such as the drums and the famous “baianas” (women from the state of Bahia, whose performances symbolize Carnival). WhatsApp groups help connect 1,000 team members.”

Carnival is a sensory spectacle and so too are São Clemente's WhatsApp groups. Text messages are vital but voice messages, video, and photos are frequently exchanged, too — guiding visual aspects of the performance like costumes and floats.

Everyone from dancers to drummers are assigned unique costumes, details of which are often discussed within and between departments via WhatsApp. Decisions made in these exchanges can have a big impact; some of the grandest costumes worn by performers positioned on top of the floats cost more than BRL 38,000 (approximately USD 10,000) each.

WhatsApp is helping to bring the São Clemente community closer together

Jeferson Alves de Castro, in charge of 250 musicians, says the immediacy of information is key. “Sometimes, when I think of something new, I record it and send it to the others to see if they can play that way.”

Often described as “the biggest show on Earth,” Carnival is a celebration of diversity and togetherness and WhatsApp is helping to bring the São Clemente community closer together and put on a better, more show-stopping performance every year.


Brazil의 스토리 더 보기

더 둘러보기
  • Instituto Boto Cinza

    Instituto Boto Cinza

    브라질
다운로드
WhatsApp 기본 로고
WhatsApp 기본 로고다운로드
WhatsApp 서비스기능블로그스토리비즈니스
WhatsApp 소개소개채용 정보브랜드 센터개인정보 보호
WhatsApp 사용AndroidiPhoneMac/PCWhatsApp 웹
도움이 필요하신가요?문의하기지원 센터코로나바이러스보안 권고
다운로드

2023 © WhatsApp LLC

이용약관