Ajayi Kehinde Johnson and Samuel Oluwatoyin found their entrepreneurial spark while growing food in their backyards. Over time, they began sourcing and selling products from all over Nigeria and in 2012, international interest in their offerings led them to found OgoLord International Limited, a Lagos-based business that sources and sells everything from smoked fish and cashew nuts to wood and charcoal.
In 2017, OgoLord added WhatsApp Business to its communication system to help coordinate operations across its vast supply chain and better connect with customers across Africa and as far away as Vietnam, Spain, and the United States. Ajayi says the quick replies and automated messages features help his business transcend time zones.
"WhatsApp Business has made our operations look like a 24-hour service"
“We work from 8AM through 6PM, but we get requests, even at odd hours. WhatsApp Business has made our operations look like a 24-hour service,” explains Ajayi.
OgoLord's customers also like this immediacy.
Yasir Basharat runs his own import and export business in Sialkot, Pakistan and has sourced cow horns from OgoLord for four years. “We communicate via WhatsApp. OgoLord sends me product pictures and this is helpful for moving business forward,” he says.
With a reliable communication tool in place, Ajayi and Samuel can focus on marketing Nigeria's best offerings to the world. WhatsApp Business is helping them to connect with a marketplace full of opportunities to fulfill their entrepreneurial dreams.