While at university studying to be an engineer Iván Casarrubias Becerril loved arranging flowers and gifting them to his friends. In 2013, encouraged by their enthusiasm for his artistic creations, he turned his hobby into Florería Rosalío, a business which creates customized flower arrangements for individual clients, events, and hotels in Guadalajara, Mexico.

Passionate about good, personalized service, in 2018 Iván started using the WhatsApp Business app to communicate with all of his customers. He says the business profile and quick replies features help highlight that customers are Florería Rosalío's top priority.

Describing the WhatsApp Business app as an “indispensable tool” which has helped Florería Rosalío grow by 15 percent, Iván adds that sharing photographs of his arrangements via the private messaging service is really helpful. His customers agree.

“We coordinate orders, payments, and photographs of the flowers via WhatsApp. This way, we maintain synergy at any hour, on any day of the week”

Patrick Ecónomos buys flowers for his girlfriend from Florería Rosalío. “We coordinate orders, payments, and photographs of the flowers via WhatsApp. This way, we maintain synergy at any hour, on any day of the week,” he says.

Noemi Cueto, an event planner, says, “I use WhatsApp to be in constant contact with Florería Rosalío; it allows us to have more fluid conversations — we can send PDFs and all the flower designs to Florería Rosalío.”

The WhatsApp Business app helps Iván present a customer friendly front for a growing business that relies on his talent and passion to create personalized floral solutions for each of his many customers.