Edy Munandar always wanted to be his own boss.

So in 2013, spotting an opportunity to turn a screen printing hobby into a business, Edy quit his office job and launched Sriwijaya Grafika, a venture specializing in outdoor advertising and signage in Palembang, Indonesia.

When Edy started out, he had to meet customers in person to discuss design and order details. With too many customers to meet and not enough hours in a day, Edy needed a more efficient solution. So, he turned to the WhatsApp Business app.

"With WhatsApp Business, sales are up 40 percent"

With the WhatsApp Business app, Edy has gone from securing just a few orders every day to juggling dozens, regardless of the time or his location. The quick replies feature helps organize his workflow and the business profile allows more customers to get information and learn about the company.

"With WhatsApp Business, sales are up 40 percent," says Edy. Customers also enjoy interacting with Sriwijaya Grafika via WhatsApp.

Dionisius Kenny Novian says exchanging signage photographs and designs has never been easier. "We don’t have problems with image size because they can be easily compressed and downloaded with WhatsApp."

Hendri Kurniawan, another customer who puts up public notice signage, adds, "Sometimes I don't have time to go to a location and put signs up myself so I ask Edy to help me; I just send him the sign's intended location via WhatsApp.”

By turning a hobby into a business, Edy has found the professional freedom he has always wanted. And with the WhatsApp Business app, he's able to make the customer interactions Sriwijaya Grafika thrives on smoother and even more efficient.