Ir al contenido
  • Inicio
    • Envía mensajes privadosMantente en contactoConéctate en gruposExprésateSeguro por naturalezaComparte tu día a díaSigue canales
  • Privacidad
  • Centro de ayuda
  • Blog
  • Para empresas
  • Descargar
Descargar
Condiciones y Política de privacidad2025 © WhatsApp LLC
Página principal de WhatsAppPágina principal de WhatsApp
    • Envía mensajes privados

      Cifrado de extremo a extremo y controles de privacidad.

    • Mantente en contacto

      Mensajes y llamadas gratis* en todo el mundo.

    • Conéctate en grupos

      Mensajes grupales más sencillos.

    • Exprésate

      Di lo que sientes con stickers, voz, GIF y más.

    • Seguro por naturaleza

      Capas de protección que mantienen tu seguridad

    • Comparte tu día a día

      Comparte fotos, videos y notas de voz en los estados

    • Sigue canales

      Mantente al tanto de los temas que te interesan

  • Privacidad
  • Centro de ayuda
  • Blog
  • Para empresas
  • Aplicaciones
Iniciar sesiónDescargar
  • Historias de WhatsApp

  • Historias de pequeñas empresas

  • Historias de pequeñas empresas en Indonesia


Matoa Indonesia

Yanuar Ilmawan, and his long-time friend Lucky Danna Aria, wanted to create a conversation-starting product — and found their answer in the wood discarded by furniture makers.

“Our product is an environmentally-friendly one that doesn’t require excessive energy to make,” says Yanuar.

With the help of three artisans, Yanuar and Lucky turned the wood into watches — and, in 2011, into a business: Matoa Indonesia, a hand-crafted watch label in Bandung, West Java.

Selling out their initial collection of 100 timepieces — with detailed wooden faces and carved bodies — at their debut exhibition, the company has since grown to 60 employees, including 30 artisans, and sells up to 3,000 watches every month. With customer interest and orders increasing, in January 2018, Matoa turned to the WhatsApp Business app to run a fully-integrated communication system.

Eighty percent of Matoa’s customer engagement — with clients across Indonesia and as far away as Japan, the U.S. and the Middle East — takes place via the app, and 20 percent of these interactions result in sales. Consistent communication helps staff convince customers to invest in a Matoa timepiece, explains Yanuar.

Eighty percent of Matoa’s customer engagement — with clients across Indonesia and as far away as Japan, the U.S. and the Middle East — takes place via the app

The WhatsApp Business app’s away messages feature means Matoa is instantly responsive, an important function for a business with a global clientele, says Yanuar. Also, the business profile feature makes it easier for local customers to find Matoa’s store which is located in a residential area.

One customer says being able to chat via WhatsApp made learning about Matoa products easier. Another adds that a quick and clear exchange via WhatsApp made choosing a Matoa watch simple and enjoyable.

Yanuar and Lucky want to grow their artisanal watch brand, first regionally then worldwide. And an innovative product paired with a reliable communication system means they are well positioned for global expansion.

“We are increasing our product output to meet the increasing demands for our watches,” says Yanuar, “And we hope to become the benchmark of the national creative industry.”


Más historias desde Indonesia

Explorar más
  • AUM Healthy Apparel

    AUM Healthy Apparel

    Indonesia
  • Pia Saronde

    Pia Saronde

    Indonesia
Descargar
Logotipo principal de WhatsApp
Logotipo principal de WhatsApp
Descargar
Lo que hacemos
FuncionesBlogSeguridadPara empresas
Quiénes somos
Acerca de nosotrosEmpleosCentro de marcaPrivacidad
Usa WhatsApp
AndroidiPhoneMac/PCWhatsApp Web
¿Necesitas ayuda?
ContáctanosCentro de ayudaAplicacionesAvisos de seguridad
Descargar

2025 © WhatsApp LLC

Condiciones y Política de privacidad
Mapa del sitio