In 2012, first-time parents Ashish Mehta and Ankita Jain were worried when they started feeding their six-month old daughter solids and packaged milk. When they tried to get the food they bought from the supermarket tested at a lab to ensure it wasn’t mixed with unnecessary ingredients, they had to wait 3-4 weeks to receive a poorly-written scientific report, and the costs were substantial.
Frustrated by this, in 2014 they created Universal Purity Testing Services, a Mumbai-based company that offers quality checks for a wide range of products — including milk, food items, and even cement — that can be picked up from your doorstep. These are tested in state-of-the-art labs and a detailed analysis report is prepared in easy-to-comprehend language.
“We want to be associated with the national campaign of ‘manufacturing with zero defects’ and improve the quality of products produced in India for domestic consumption and exports,” says Ashish. “The next time you have a concern over the quality of a product which you have bought, trust us to help them with checking its quality.”
Universal Purity Testing Services has been using WhatsApp since 2015, and recently switched to the WhatsApp Business app. One of their biggest challenges was expansion to other cities in India, which WhatsApp has helped them overcome. They use the app to communicate with customers, share reports, send quotes and invoices, track orders, and initiate group discussions for various stakeholders. The company also creates DIY safety videos and shares it via WhatsApp, which has helped clients send samples safely.
The WhatsApp Business app has helped them increase sales and team engagement, improve customer service and accountability, and reduce cost and time to respond. In fact, 50 percent of sales happen via WhatsApp.
“WhatsApp has the potential to replace any other chat tool,” says Ankita, “as it is easy to use and affordable.”