Amir Equbal founded Minimal Muslim Design (MMD) in 2017 to revive the minimalist design principles prescribed in Islam.

“Initially, it was out of passion and a sense of responsibility, but after I read the Thomson Reuter’s State of Islamic Economy report, I saw the potential in the Islamic economy market,” he says.

MMD is a creative agency that is filling the gap in the Islamic economy when it comes to creative branding and design. The business specializes in spatial design, strategic brand identity, architecture, graphic design, industrial design and interior design.

MMD started using the WhatsApp Business App in mid-2018 to connect with clients and team members across time zones.

“It helps us connect with customers with a personal touch and on an emotional level, which helps in building trust”

According to Amir, it’s simple to use, as clients don’t have to share their number with the company, and the quick replies feature is very useful.

“It helps us connect with customers with a personal touch and on an emotional level, which helps in building trust,” says Amir.

The business is gaining acceptance in the target market and has helped boost monetization. They even got shortlisted among the top 100 startups at Startup Istanbul 2018. They have a footprint across the globe, including the U.S., U.K., Turkey, Malaysia and Middle East.

Amir says his company is inspired by his faith. “It’s all about making your visual and spatial presence simple, yet inspirational,” he says.