Langkau untuk ke kandungan
  • Halaman Utama
    • Mesej secara peribadiKekal berhubungBina komunitiLuahkan diri andaWhatsApp untuk perniagaan
  • Privasi
  • Pusat Bantuan
  • Blog
Muat Turun
Terma Perkhidmatan2023 © WhatsApp LLC
Halaman Utama WhatsAppHalaman Utama WhatsApp
    • Mesej Secara Peribadi

      Penyulitan hujung ke hujung dan kawalan privasi.

    • Kekal berhubung

      Capai pelanggan anda di seluruh dunia.

    • Bina komuniti

      Perbualan kumpulan menjadi mudah.

    • Luahkan diri anda

      Nyatakan dengan pelekat, suara, GIF dan banyak lagi.

    • Perniagaan WhatsApp

      Hubungi pelanggan anda di mana-mana sahaja.

  • Privasi
  • Pusat Bantuan
  • Blog
WhatsApp WebMuat turun
  • Cerita WhatsApp

  • Kisah Perniagaan Kecil

  • Kisah Perniagaan Kecil dari India


Klingaru

Most new mothers in India are compelled to give up their jobs to focus on their baby. But engineer-turned-freelancer Nikita Jain refused to comply with this norm. When traveling abroad, she noticed how baby carriers/slings freed mothers to do other things while carrying their babies — and a business idea was born.

In 2014, she started a baby-wearing marketplace called “Babywearing Stuff.” She rebranded the business as Klingaru in 2016 and began producing and retailing an Indian-made budget buckled carrier. And she didn’t stop there.

“Gradually, I began adding other products into the portfolio,” she says.

Klingaru initially drove sales through local networking and exhibitions. But today, most of the business comes via online channels – 50 percent from the website, 30 percent from WhatsApp, and 20 percent from referrals.

“Initially, we used WhatsApp to answer customer queries and for sharing order details as our customers, most of whom are new mothers, preferred connecting over WhatsApp rather than email or call,” says Nikita.

“We take custom orders only through WhatsApp, and it already accounts for 20 to 30 percent of new in-bound business”

Today, in addition to answering queries, WhatsApp has enabled the young brand to explore a new revenue channel – custom orders.

“We take custom orders only through WhatsApp, and it already accounts for 20 to 30 percent of new in-bound business,” says Nikita. “We expect that number to grow more aggressively.”

Klingaru recently switched over to the WhatsApp Business app and has been finding the features useful in connecting with customers.

“There have been times when customers send a message at odd hours but expect an instant reply. But, with some of the features like the ‘away’ status message and the ability to schedule messages, I am able to set the right expectations while also having the liberty to choose my working hours,” says Nikita.

According to the entrepreneur, one of the biggest advantages of the WhatsApp Business app has been that “the business profile builds brand credibility.”

With an annual turnover of Rs 10 lakh (almost USD 14,000), Klingaru hasn’t been just a business venture, it has become an extension of her journey as a mother.

“Klingaru started with my first-born, retailing baby carriers, accessories, and kid’s fashion. With the birth of my second, I am now exploring the possibility of adding newborn essentials,” says Nikita. “Klingaru is literally growing with my family.”


Lebih banyak Cerita dari India

Terokai Lagi
  • Avikalp

    Avikalp

    India
  • VisualEz

    VisualEz

    India
Muat turun
Logo Utama WhatsApp
Logo Utama WhatsAppMuat turun
Perkara yang kami lakukanCiriBlogCeritaUntuk Perniagaan
Diri kamiPerihal kamiKerjayaPusat JenamaPrivasi
Gunakan WhatsAppAndroidiPhoneMac/PCWhatsApp Web
Perlukan bantuan?Hubungi KamiPusat BantuanKoronavirusNasihat Keselamatan
Muat turun

2023 © WhatsApp LLC

Terma Perkhidmatan