콘텐츠로 건너뛰기
  • 홈
    • 비공개 메시지지속적인 소통그룹에서 소통나만의 개성 표현보안을 고려한 설계일상 공유하기채널 팔로우
  • 개인정보 보호
  • 고객 센터
  • 블로그
  • 비즈니스용
  • 다운로드
다운로드
약관 및 개인정보처리방침2025 © WhatsApp LLC
WhatsApp 기본 페이지WhatsApp 기본 페이지
    • 비공개 메시지 보내기

      종단간 암호화 및 개인정보 보호 관리를 지원합니다.

    • 지속적으로 소통

      전 세계 어디서나 무료로* 메시지를 보내고 전화를 걸어보세요.

    • 그룹에서 소통

      그룹 메시지 기능이 간편해졌습니다.

    • 나만의 개성 표현

      스티커, 음성, GIF 등 다양한 기능으로 표현해보세요.

    • 보안을 고려한 설계

      안전하게 사용할 수 있도록 다중 보호를 제공합니다

    • 일상 공유하기

      상태에서 사진, 동영상, 음성 노트를 공유하세요

    • 채널 팔로우

      관심 있는 주제에 관한 최신 소식을 확인하세요

  • 개인정보 보호
  • 고객 센터
  • 블로그
  • 비즈니스용
  • 앱
로그인다운로드
  • WhatsApp 스토리

  • 소규모 비즈니스 스토리

  • 인도의 소규모 비즈니스 스토리


Klingaru

Most new mothers in India are compelled to give up their jobs to focus on their baby. But engineer-turned-freelancer Nikita Jain refused to comply with this norm. When traveling abroad, she noticed how baby carriers/slings freed mothers to do other things while carrying their babies — and a business idea was born.

In 2014, she started a baby-wearing marketplace called “Babywearing Stuff.” She rebranded the business as Klingaru in 2016 and began producing and retailing an Indian-made budget buckled carrier. And she didn’t stop there.

“Gradually, I began adding other products into the portfolio,” she says.

Klingaru initially drove sales through local networking and exhibitions. But today, most of the business comes via online channels – 50 percent from the website, 30 percent from WhatsApp, and 20 percent from referrals.

“Initially, we used WhatsApp to answer customer queries and for sharing order details as our customers, most of whom are new mothers, preferred connecting over WhatsApp rather than email or call,” says Nikita.

“We take custom orders only through WhatsApp, and it already accounts for 20 to 30 percent of new in-bound business”

Today, in addition to answering queries, WhatsApp has enabled the young brand to explore a new revenue channel – custom orders.

“We take custom orders only through WhatsApp, and it already accounts for 20 to 30 percent of new in-bound business,” says Nikita. “We expect that number to grow more aggressively.”

Klingaru recently switched over to the WhatsApp Business app and has been finding the features useful in connecting with customers.

“There have been times when customers send a message at odd hours but expect an instant reply. But, with some of the features like the ‘away’ status message and the ability to schedule messages, I am able to set the right expectations while also having the liberty to choose my working hours,” says Nikita.

According to the entrepreneur, one of the biggest advantages of the WhatsApp Business app has been that “the business profile builds brand credibility.”

With an annual turnover of Rs 10 lakh (almost USD 14,000), Klingaru hasn’t been just a business venture, it has become an extension of her journey as a mother.

“Klingaru started with my first-born, retailing baby carriers, accessories, and kid’s fashion. With the birth of my second, I am now exploring the possibility of adding newborn essentials,” says Nikita. “Klingaru is literally growing with my family.”


India의 스토리 더 보기

더 둘러보기
  • Avikalp

    Avikalp

    인도
  • VisualEz

    VisualEz

    인도
다운로드
WhatsApp 기본 로고
WhatsApp 기본 로고
다운로드
WhatsApp 서비스
기능블로그보안비즈니스용
WhatsApp 소개
소개채용 정보브랜드 센터개인정보 보호
WhatsApp 사용
AndroidiPhoneMac/PCWhatsApp 웹
도움이 필요하신가요?
문의하기지원 센터앱보안 권고
다운로드

2025 © WhatsApp LLC

약관 및 개인정보처리방침
사이트맵