Greens&More has bit off a lot to chew: how to create healthy food that also tastes amazing.

Started as a WhatsApp group in 2017, when founder Preeti Sinha was trying to adopt a healthy eating lifestyle, Greens&More was initially just a group of friends who were sharing tasty recipes that complement a healthy lifestyle. Soon, Preeti realized that people were interested in buying delicious tasting healthy food and started to cater to them through the same WhatsApp group. With time, Green&More had multiple WhatsApp groups where Preeti and her team started to take in food orders.

“Through WhatsApp, clients always feel a personal connection with us and that’s what they cherish,” says Preeti.

About half of their business comes through the WhatsApp Business app

Yet as they started to scale, there were challenges.

“The biggest challenge was customer engagement. Since the meal format itself was new and innovative, we knew that sales would happen only when consumers learn about the benefits of our meals. Constant education and awareness about Greens&More was necessary, and WhatsApp helps us with that.”

Currently about half of their business comes through the WhatsApp Business app and Preeti and her team are rolling up their sleeves to expand into other cities — and continuing to create healthy meals that taste great.