Skip to content
  • Home
    • Message privatelyStay connectedBuild communityExpress yourselfWhatsApp for business
  • Privacy
  • Help Center
  • Blog
Download
Terms of Service2023 © WhatsApp LLC
WhatsApp Main PageWhatsApp Main Page
    • Message privately

      End-to-end encryption and privacy controls.

    • Stay connected

      Message and call for free* around the world.

    • Build community

      Group conversations made simple.

    • Express yourself

      Say it with stickers, voice, GIFs and more.

    • WhatsApp business

      Reach your customers from anywhere.

  • Privacy
  • Help Center
  • Blog
WhatsApp WebDownload
  • WhatsApp Stories

  • Small Business Stories

  • Small Business Stories from India


Glassic

Ask Indians about their eyewear preferences and they will say they want it to be fashionable yet affordable. However, many of the well known imported brands are far too expensive for most.

Enter Glassic, an eyewear brand founded by two brothers in Bengaluru that offers affordable and stylish glasses to customers who want the latest runway looks without the high price tags.

By designing, manufacturing and marketing their own products at a lower price point, Glassic is helping customers enjoy the latest trends. When it launched, Glassic included its customer service phone number in all its marketing materials. But to co-founder Devesh Nichani's surprise, rather than calling, people began sending product-related questions and orders to that number via WhatsApp.

Features like away messages allow Glassic to connect with customers beyond standard office hours

To more easily communicate with customers, Glassic recently began using the WhatsApp Business app. Features like away messages allow Glassic to connect with customers beyond standard office hours, which is particularly useful given that the majority of people do their shopping after 10 p.m.

Today, 30 percent of Glassic's new sales are generated through the WhatsApp Business app.

The Nichani brothers have their sights set on turning their small start-up into a global brand. "There aren’t too many brands that are born out of India and have gone out into the world, but that’s the goal with Glassic," says Devesh’s brother and Glassic’s other co-founder, Kailash Nichani.

At this rate — and with the help of WhatsApp — they are well on their way.


More Stories from India

Explore More
  • Kriger Campus

    Kriger Campus

    India
  • LectureDekho.com

    LectureDekho.com

    India
Download
WhatsApp Main Logo
WhatsApp Main LogoDownload
What we doFeaturesBlogStoriesFor Business
Who we areAbout usCareersBrand CenterPrivacy
Use WhatsAppAndroidiPhoneMac/PCWhatsApp Web
Need help?Contact UsHelp CenterCoronavirusSecurity Advisories
Download

2023 © WhatsApp LLC

Terms of Service