“Babies aren’t supposed to use harsh, chemical-filled products, especially when it comes to their nutrition,” thought Krishna Sighakolli in 2015. So he started BuddsBuddy, a brand under First Care India Pvt Ltd that offers a range of safe and affordable all-natural products — from weaning to soothing to hygiene to play and to breastfeeding — for babies and mothers.

BuddsBuddy products and services are available on more than 30 online portals and are also distributed across India, South Africa, Mexico, and Indonesia. The Hyderabad-based business has won awards for safety and innovation of their products.

BuddsBuddy uses the WhatsApp Business app primarily for customer relationship management. They resolve queries related to usage, side effects, and delivery of baby care products. The features they find most useful which have helped them resolve customer complaints faster are quick replies, business profile, document sharing, labels, and greeting and away messages.

“WhatsApp Business gives you the opportunity to discuss things faster and connect to customers quickly"

Since using the app, the company has grown in many ways – from 1,500-2,000 retail stores in only a few parts of India to now having 7,000-8,000 retail stores all over the country as well as selling globally to Mexico, Brazil, and South Africa.

“WhatsApp Business gives you the opportunity to discuss things faster and connect to customers quickly. Upgrading to WhatsApp Business also means document-sharing becomes faster and easier,” Krishna says.

BuddsBuddy believes that babies deserve much more than normal care offered by the brands in the market. With their suite of products, they are working towards reducing child mortality rates and ensuring the safety and wellness of children in India.