Preskočiť na obsah
  • Domovská obrazovka
    • Odosielajte správy v súkromíZostaňte v spojeníSpájajte sa v skupináchVyjadrite saSpoľahnite sa na naše zabezpečenieZdieľajte svoj každodenný životSledujte kanály
  • Súkromie
  • Centrum pomoci
  • Blog
  • Pre spoločnosti
  • Stiahnuť
Stiahnuť
Podmienky a Zásady ochrany osobných údajov2025 © WhatsApp LLC
Hlavná stránka WhatsAppHlavná stránka WhatsApp
    • Komunikujte v súkromí

      Šifrovanie počas celého spojenia a nastavenia súkromia.

    • Zostaňte v spojení

      Správy a hovory zadarmo* na celom svete.

    • Spájajte sa v skupinách

      Jednoduché skupinové správy.

    • Vyjadrite sa

      Povedzte to pomocou nálepiek, hlasu, animácií GIF a ďalších prvkov.

    • Spoľahnite sa na naše zabezpečenie

      K dispozícii máte niekoľko vrstiev ochrany, vďaka ktorým ostanete v bezpečí.

    • Zdieľajte svoj každodenný život

      Zdieľajte fotky, videá a hlasové poznámky v statuse.

    • Sledujte kanály

      Majte prehľad o témach, ktoré vás zaujímajú.

  • Súkromie
  • Centrum pomoci
  • Blog
  • Pre spoločnosti
  • Aplikácie
Prihlásiť saStiahnuť
  • Príbehy WhatsApp

  • Príbehy malých podnikov

  • Príbehy používateľov z Indie


Books By Kilo

When Abhishek Sayam started his own online shopping portal in 2013, with products including books, apparel and electronics, he struggled to keep up with the local giants, Amazon and Flipkart. Needing to differentiate his business, in 2017 he decided to focus just on books — but with a twist.

“After months of research, I came up with the unique concept of selling books online by weight and not MRP,” says Abhishek.

That’s how Books By Kilo, which delivers preloved books to readers’ doorsteps, was born in April 2018. The business also has a store in Navi Mumbai.

“Today, when the habit of reading is dying, we want people to rediscover reading,” says Abhishek. “We have seen temporary book exhibitions, which sell books by weight and shops that sell preloved books at low prices. But the books there are of poor quality or pirated. Our offering solves all the downsides of making good quality books available to readers easily and at an economical price.”

The six-member team uses the WhatsApp Business app to connect with over 1,500 customers.

"WhatsApp Business...helped increase sales by 30 to 40 percent”

“From updating the order status, getting reviews and ratings, informing users about offers and discounts, and handling inquiries and orders, WhatsApp Business has helped immensely,” says Abhishek. “WhatsApp Business creates a positive connection between us and the customers by creating a distinct identity from the informal messaging platform. This separate space helped us interact more effectively with customers and understand their needs. This helped increase sales by 30 to 40 percent.”

Additionally, Books By Kilo halved customer service and marketing costs, and, in less than a year, it has grown from 25 customers to 2,500+ customers.

“Currently, our biggest challenge is to get funds to promote our business,” says Abhishek. “WhatsApp has given us the option to promote without any additional cost. Features like automated greeting message, away message, and quick replies have also been very useful for us.”

From the early days of trying to compete with Amazon and Flipkart to its current rapid growth, Abishek is helping Indians rediscover their love of reading, one book — and kilo — at a time.


Viac príbehov z krajiny India

Preskúmajte viac
  • Hey Deedee

    Hey Deedee

    India
  • CricHeroes

    CricHeroes

    India
Stiahnuť
Hlavné logo aplikácie WhatsApp
Hlavné logo aplikácie WhatsApp
Stiahnuť
Čo robíme
FunkcieBlogZabezpečeniePre spoločnosti
Kto sme
O násKariéraNaše značkySúkromie
Používanie aplikácie WhatsApp
AndroidiPhoneMac/WindowsWhatsApp Web
Potrebujete pomoc?
Kontaktujte násCentrum pomociAplikácieUpozornenia týkajúce sa zabezpečenia
Stiahnuť

2025 © WhatsApp LLC

Podmienky a zásady ochrany osobných údajov
Mapa stránok