Preskočiť na obsah
  • Domovská obrazovka
    • Odosielajte správy v súkromíZostaňte v spojeníSpájajte sa v skupináchVyjadrite saWhatsApp pre spoločnosti
  • Súkromie
  • Centrum pomoci
  • Blog
  • Pre spoločnosti
  • Stiahnuť
Stiahnuť
Podmienky a Zásady ochrany osobných údajov2025 © WhatsApp LLC
Hlavná stránka WhatsAppHlavná stránka WhatsApp
    • Komunikujte v súkromí

      Šifrovanie počas celého spojenia a nastavenia súkromia.

    • Zostaňte v spojení

      Správy a hovory zadarmo* na celom svete.

    • Spájajte sa v skupinách

      Jednoduché skupinové správy.

    • Vyjadrite sa

      Povedzte to pomocou nálepiek, hlasu, animácií GIF a ďalších prvkov.

    • WhatsApp Business

      Oslovte svojich zákazníkov odkiaľkoľvek.

  • Súkromie
  • Centrum pomoci
  • Blog
  • Pre spoločnosti
  • Aplikácie
Prihlásiť saStiahnuť
  • Príbehy WhatsApp

  • Príbehy malých podnikov

  • Príbehy malých podnikov v Brazílii


Pura Bioglitter

Showers of glitter make Rio de Janeiro’s annual Carnival festival sparkle, but the bright plastic flakes also wash out to sea, polluting the ocean. When Carnival-loving Frances Sansão learned about this problem from her marine biologist brother, she began experimenting to create biodegradable glitter and in 2017, she launched Pura Bioglitter.

With sustainable glitter hard to find in Brazil, Frances and her co-founder Luciana Duarte were overwhelmed with customer inquiries. Working from Frances’s living room, they struggled with efficiency and keeping up with demand. So in September 2018, they turned to the WhatsApp Business app.

“It helped increase our sales by about 50 percent”

Their operation immediately became more organized, and they sold over 100 pounds of glitter at Carnival 2019, an increase of 360 percent. Frances estimates that Pura Bioglitter fielded as many as 500 customer inquiries leading up to the annual festival.

“It helped increase our sales by about 50 percent,” says Frances.

The WhatsApp Business app’s labels feature helps Pura Bioglitter tag new customers as well as track orders and payments. Often, Frances explains, customers send proof of payment via WhatsApp which she can acknowledge immediately, thanks to the quick replies feature.

Customers like interacting with Pura Bioglitter via WhatsApp, too.

“WhatsApp is my go-to communication method,” explains one customer, who sells kits of environmentally-friendly products in São Paulo. “It’s easy, and you get quick replies. With Pura Bioglitter, it worked perfectly.”

After a great Carnival in 2019, Pura Bioglitter wants to sell more than 200 pounds of ocean-friendly glitter in 2020. It is also transitioning to a year-round operation, seeking out resellers in every major Brazilian city and launching a personalized face-painting service for parties.

Frances is proud of how her business has grown.

“I decided to leave my job and aim for a life I believe in,” she says. “It is working.”


Viac príbehov z krajiny Brazil

Preskúmajte viac
  • PetChef

    PetChef

    Brazília
  • Cupcakes by Isa

    Cupcakes by Isa

    Brazília
Stiahnuť
Hlavné logo aplikácie WhatsApp
Hlavné logo aplikácie WhatsApp
Stiahnuť
Čo robíme
FunkcieBlogZabezpečeniePre spoločnosti
Kto sme
O násKariéraNaše značkySúkromie
Používanie aplikácie WhatsApp
AndroidiPhoneMac/WindowsWhatsApp Web
Potrebujete pomoc?
Kontaktujte násCentrum pomociAplikácieUpozornenia týkajúce sa zabezpečenia
Stiahnuť

2025 © WhatsApp LLC

Podmienky a zásady ochrany osobných údajov
Mapa stránok