Zum Inhalt springen
  • Startseite
    • Einfach privat chattenBleib in VerbindungVerbinde dich in GruppenZeige, wer du bistIntegrierte SicherheitTeile deinen AlltagFolge Kanälen
  • Datenschutz
  • Hilfebereich
  • Blog
  • Für Unternehmen
  • Herunterladen
Herunterladen
Nutzungsbedingungen und Datenschutz2025 © WhatsApp LLC
WhatsApp-HautpseiteWhatsApp-Hautpseite
    • Einfach privat chatten

      Ende-zu-Ende-Verschlüsselung und Privatsphäre-Einstellungen

    • Bleib in Verbindung

      Kostenlose Nachrichten und Anrufe* weltweit

    • Verbinde dich in Gruppen

      Gruppenchats leicht gemacht

    • Zeige, wer du bist

      Drücke dich mit Stickern, Sprachnachrichten, GIFs und mehr aus.

    • Integrierte Sicherheit

      Mehrere Sicherheitsmechanismen, um dich zu schützen

    • Teile deinen Alltag

      Teile Bilder, Videos und Sprachnotizen im Status.

    • Folge Kanälen

      Verpass nichts, was dir wichtig ist.

  • Datenschutz
  • Hilfebereich
  • Blog
  • Für Unternehmen
  • Apps
AnmeldenHerunterladen
  • WhatsApp Erfolgsstorys

  • Erfolgsstorys von Kleinunternehmen

  • Erfolgsstorys von Kleinunternehmen aus Brasilien


Kardume Beach Wear

As a little girl, Daniele Franco Maturana loved the beach and sea. But most of all, she dreamt of becoming a mermaid. She made that a reality in 2016 when she launched Kardume Beach Wear, a Rio de Janeiro-based brand specializing in hand-made mermaid fins.

“Parents often send me an audio [message] when their daughter has seen other girls using it,” says Daniele, explaining that word-of-mouth and WhatsApp messages drive most of her brand’s awareness.

To capitalize on this momentum and make the app her primary point of customer contact, Daniele downloaded the WhatsApp Business app in May 2019.

The catalog feature means Kardume Beach Wear “shows a variety of products and makes it easier to share photos”

Daniele has sold more than 2,000 multi-colored mermaid fins to customers across Brazil – and as far away as the United States, China and Thailand – and says WhatsApp gives Kardume Beach Wear “more structure and automation.” Today, 70 percent of all orders are placed via the app, and Daniele believes it is directly responsible for a 10 percent increase in overall revenue.

But, as a small business owner, “It is important that you are not bugged all the time,” says Daniele of the importance of the app’s away messages feature that allows her to automatically respond to customers after hours. Also, the WhatsApp Business app’s catalog feature means Kardume Beach Wear “shows a variety of products and makes it easier to share photos.”

Simone Frutuoso, a children’s party entertainer, purchased Kardume fins for one of her costumes. “I really liked Kardume’s service,” she says. “Everything – audio, invoices, receipts and shipping details – was shared via WhatsApp.”

“It’s great to receive photos and audio telling me how much little girls love it,” says Daniele. And with the WhatsApp Business app helping more customers experience the mermaid magic, Daniele can do what she loves most: helping others realize their own underwater childhood dreams.


Mehr Geschichten aus Brazil

Mehr entdecken
  • Vinil Brasil

    Vinil Brasil

    Brasilien
  • Com Eira e Beira

    Com Eira e Beira

    Brasilien
Herunterladen
Hauptlogo von WhatsApp
Hauptlogo von WhatsApp
Herunterladen
Unsere Mission
FunktionenBlogSicherheitFür Unternehmen
Wer wir sind
Über unsKarriereMarkenbereichDatenschutz
WhatsApp verwenden
AndroidiPhoneMac/PCWhatsApp Web
Benötigst du Hilfe?
KontaktHilfebereichAppsSicherheitsmeldungen
Herunterladen

2025 © WhatsApp LLC

Nutzungsbedingungen und Datenschutzrichtlinie
Sitemap