WhatsApp Avatars Privacy Notice

This WhatsApp Avatars Privacy Notice applies if you opt in to the recommended avatars feature. It explains how we use and protect your information in order to generate recommended avatars, and supplements the WhatsApp Privacy Policy.

Recommended Avatars

The recommended avatars feature enables WhatsApp, LLC to quickly recommend avatars to you using a photo of yourself that you capture and submit when creating your avatar. If you choose to use the recommended avatars feature, you will need to agree to this privacy notice.

Information used to provide the recommended avatars feature

In order for WhatsApp to recommend avatars inspired by your appearance, we analyze your photo to estimate the location of parts of your face, like your eyes, nose and mouth, and specific points on the contours of those parts of your face ("estimated facial points"). We also analyze your photo to detect the approximate size, shape and color pigment of certain areas of your face ("predicted facial attributes"). Our technology then uses your estimated facial points and predicted facial attributes to create avatars inspired by you, which WhatsApp then recommends to you. If you choose to, you can use the avatar editor tool to customize the recommended avatars before selecting your final avatar. None of this information is used to identify you, and it will be used for the sole purpose of recommending avatars inspired by you.

Once you select your final avatar, your photo, estimated facial points, predicted facial attributes, and recommended avatars will begin being processed for deletion immediately. The full deletion process may take up to 14 days to complete.

Subject to WhatsApp's privacy policy, your final avatar will be stored by WhatsApp and on your device so that you can use it for interactive digital experiences on WhatsApp. Once your final avatar has been created, you can delete it at any time by clicking “Delete Avatar” in your WhatsApp avatar settings. Your final avatar will also be automatically deleted if you delete your WhatsApp account.