Brand Marketing Manager, WhatsApp
Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. This is a foundational role within the WhatsApp global marketing organization, that will play a critical role in the global development of the WhatsApp brand. WhatsApp is looking for a proven consumer marketing manager who is passionate about building brands and is experienced in developing and executing insights-driven brand marketing plans that move hearts and minds. This Brand Marketing Manager has a proven track record of working in a brand marketing manager capacity to shape the future of a consumer tech brand. In this pivotal role, you will lead and bridge across global and local consumer marketing teams, responsible for the development and execution of large scale campaigns and brand moments across the world, working with local teams to ensure local relevance for billions of users. They must be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.
Responsibilities
Develop and manage a pipeline of global brand marketing initiatives across media, partnerships, experiential, editorial, etc.
Inform our overall global brand strategy based on in-depth understanding of users, product, competitive landscape in key markets.
Lead the development of campaigns and go-to-market strategy for our global brand campaigns and tentpole moments - that meets our short and long term business goals.
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications,Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership.
Work with a growing team of Brand Strategists, Integrated Marketers, Social & Comms teams to deliver on business priorities.
Minimum Qualification
7+ years of experience in brand marketing for consumer tech brands of global scale
Brand marketing experience in Tech industry
In-depth experience in landing successful product value propositions with clear brand POV
Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
Demonstrated experience working with media and creative agencies. Capacity to connect brand & business agenda and come up with bold/innovative ideas for brand marketing
Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
Demonstrated track record of bringing a tech product's brand positioning into product design & GTM
Preferred Qualification
Product marketing experience in tech
CPG marketing experience
WhatsApp 很榮幸成為公平就業機會和肯定性行動的雇主。我們公平對待各個種族、宗教、膚色、國籍、性別（包括懷孕、生育、生殖健康方面的決定或相關醫療狀況）、性傾向、性別認同、性別表現、年齡、受保護的退役軍人身分、身心障礙身分、基因資訊、政治立場或行為，以及其他受法律保護的特質。您可以在此瀏覽我們的公平就業機會聲明。我們也會遵循聯邦、州政府或當地的相關法律，將具有犯罪記錄的合格求職者納入聘任人選。我們可能會依據法律規定或在法律允許範圍內，使用您的資訊以維護 Facebook、Facebook 員工和其他人員的人身與資訊安全。如要查看 Facebook 的 薪資透明政策 和 法律規定必須賦予公平就業機會 聲明，請點選相對應的連結。此外，WhatsApp 依法在特定地區參與 員工身分電子查核系統 計畫。
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