Brand Marketing Manager, WhatsApp
Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. This is a foundational role within the WhatsApp global marketing organization, that will play a critical role in the global development of the WhatsApp brand. WhatsApp is looking for a proven consumer marketing manager who is passionate about building brands and is experienced in developing and executing insights-driven brand marketing plans that move hearts and minds. This Brand Marketing Manager has a proven track record of working in a brand marketing manager capacity to shape the future of a consumer tech brand. In this pivotal role, you will lead and bridge across global and local consumer marketing teams, responsible for the development and execution of large scale campaigns and brand moments across the world, working with local teams to ensure local relevance for billions of users. They must be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.
Responsibilities
Develop and manage a pipeline of global brand marketing initiatives across media, partnerships, experiential, editorial, etc.
Inform our overall global brand strategy based on in-depth understanding of users, product, competitive landscape in key markets.
Lead the development of campaigns and go-to-market strategy for our global brand campaigns and tentpole moments - that meets our short and long term business goals.
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications,Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership.
Work with a growing team of Brand Strategists, Integrated Marketers, Social & Comms teams to deliver on business priorities.
Minimum Qualification
7+ years of experience in brand marketing for consumer tech brands of global scale
Brand marketing experience in Tech industry
In-depth experience in landing successful product value propositions with clear brand POV
Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
Demonstrated experience working with media and creative agencies. Capacity to connect brand & business agenda and come up with bold/innovative ideas for brand marketing
Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
Demonstrated track record of bringing a tech product's brand positioning into product design & GTM
Preferred Qualification
Product marketing experience in tech
CPG marketing experience
WhatsApp 對於成為「平等就業機會和平權行動」僱主感到自豪。我們不會因為種族、宗教、膚色、原有國籍、性別（包括懷孕、分娩、生殖健康決定或有關醫療狀況）、性取向、性別認同、性別表現、年齡、受保護退伍軍人身份、殘疾人士身份、遺傳信息、政治立場或活動或其他受到法律保護的適用特徵而歧視任何人士。您可以在此查看我們的「平等就業機會」告示。我們也會考慮聘用有犯罪記錄的合資格應徵者，合乎適用的聯邦、州和地方法律。我們可能會依照法律要求或在法律的許可下，使用您的個人資料來維護 Facebook 及其員工和其他人的安全。您可以點擊相應連結，查看 Facebook 的薪酬透明政策和平等就業機會就是法律告示。此外，WhatsApp 依照法律規定，於指定地區加入 E-Verify 計劃。
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