Brand Marketing Manager, WhatsApp
Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. This is a foundational role within the WhatsApp global marketing organization, that will play a critical role in the global development of the WhatsApp brand. WhatsApp is looking for a proven consumer marketing manager who is passionate about building brands and is experienced in developing and executing insights-driven brand marketing plans that move hearts and minds. This Brand Marketing Manager has a proven track record of working in a brand marketing manager capacity to shape the future of a consumer tech brand. In this pivotal role, you will lead and bridge across global and local consumer marketing teams, responsible for the development and execution of large scale campaigns and brand moments across the world, working with local teams to ensure local relevance for billions of users. They must be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.
Responsibilities
Develop and manage a pipeline of global brand marketing initiatives across media, partnerships, experiential, editorial, etc.
Inform our overall global brand strategy based on in-depth understanding of users, product, competitive landscape in key markets.
Lead the development of campaigns and go-to-market strategy for our global brand campaigns and tentpole moments - that meets our short and long term business goals.
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications,Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership.
Work with a growing team of Brand Strategists, Integrated Marketers, Social & Comms teams to deliver on business priorities.
Minimum Qualification
7+ years of experience in brand marketing for consumer tech brands of global scale
Brand marketing experience in Tech industry
In-depth experience in landing successful product value propositions with clear brand POV
Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
Demonstrated experience working with media and creative agencies. Capacity to connect brand & business agenda and come up with bold/innovative ideas for brand marketing
Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
Demonstrated track record of bringing a tech product's brand positioning into product design & GTM
Preferred Qualification
Product marketing experience in tech
CPG marketing experience
WhatsApp کو مساوی روزگار کے مواقع اور مثبت کارروائی کا ایمپلائر ہونے پر فخر ہے۔ ہم نسل، مذہب، رنگ، قومی نسب، جنس (بشمول حمل، ولادت، تولیدی صحت کے فیصلے، یا متعلقہ طبی حالات)، جنسی رجحان، صنفی شناخت، صنفی اظہار، عمر، ایک محفوظ تجربہ کار کے طور پر حیثیت، ایک معذور فرد کے طور پر حیثیت، جینیاتی معلومات، سیاسی نظریات یا سرگرمی، یا دیگر قابل اطلاق قانونی طور پر محفوظ خصوصیات کی بنیاد پر امتیازی سلوک نہیں کرتے۔ آپ یہاں ہمارا مساوی روزگار کے مواقع کا نوٹس دیکھ سکتے ہیں۔ ہم مجرمانہ ریکارڈ رکھنے والے تعلیم یافتہ درخواست دہندگان پر بھی غور کرتے ہیں، جو قابل اطلاق وفاقی، ریاستی اور مقامی قانون کے مطابق ہے۔ ہم آپ کی معلومات کا استعمال Facebook، اس کے ملازمین اور دیگر کی حفاظت اور تحفظ کو برقرار رکھنے کے لیے کر سکتے ہیں جیسا کہ قانون کی طرف سے ضرورت یا اجازت ہے۔ آپ Facebook کی تنخواہ کی شفافیت کی پالیسی اور مساوی روزگار کے مواقع قانون ہے سے متعلق نوٹس ان کے متعلقہ لنکس پر کلک کر کے دیکھ سکتے ہیں۔ اس کے علاوہ، WhatsApp مخصوص مقامات میں الیکٹرانک تصدیق کے پروگرام میں بھی شرکت کرتا ہے، جیسا کہ قانون کا تقاضہ ہے۔
WhatsApp ہمارے بھرتی کے عمل میں معذور امیدواروں کے لیے مناسب رہائش فراہم کرنے کے لیے پرعزم ہے۔ اگر آپ کو کسی معذوری کی وجہ سے کسی مدد یا رہائش کی ضرورت ہو تو براہ کرم ہمیں accommodations-ext@fb.com پر بتائیں۔