Brand Marketing Manager, WhatsApp
Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. This is a foundational role within the WhatsApp global marketing organization, that will play a critical role in the global development of the WhatsApp brand. WhatsApp is looking for a proven consumer marketing manager who is passionate about building brands and is experienced in developing and executing insights-driven brand marketing plans that move hearts and minds. This Brand Marketing Manager has a proven track record of working in a brand marketing manager capacity to shape the future of a consumer tech brand. In this pivotal role, you will lead and bridge across global and local consumer marketing teams, responsible for the development and execution of large scale campaigns and brand moments across the world, working with local teams to ensure local relevance for billions of users. They must be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.
Responsibilities
Develop and manage a pipeline of global brand marketing initiatives across media, partnerships, experiential, editorial, etc.
Inform our overall global brand strategy based on in-depth understanding of users, product, competitive landscape in key markets.
Lead the development of campaigns and go-to-market strategy for our global brand campaigns and tentpole moments - that meets our short and long term business goals.
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications,Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership.
Work with a growing team of Brand Strategists, Integrated Marketers, Social & Comms teams to deliver on business priorities.
Minimum Qualification
7+ years of experience in brand marketing for consumer tech brands of global scale
Brand marketing experience in Tech industry
In-depth experience in landing successful product value propositions with clear brand POV
Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
Demonstrated experience working with media and creative agencies. Capacity to connect brand & business agenda and come up with bold/innovative ideas for brand marketing
Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
Demonstrated track record of bringing a tech product's brand positioning into product design & GTM
Preferred Qualification
Product marketing experience in tech
CPG marketing experience
WhatsApp은 기회 균등 및 차별 철폐 조치를 준수하는 고용주가 된 것을 자랑스럽게 생각합니다. 인종, 종교, 피부색, 국적, 성(임신, 출산 또는 관련 건강 상태), 성적 지향, 성 정체성, 젠더 표현, 나이, 국가유공자 여부, 장애 여부, 유전 정보, 정치관이나 정치 활동 또는 기타 법적으로 보호받는 특성을 근거로 차별하지 않습니다. 요기에서 우리의 고용 평등 알림을 확인해보세요. 이러한 방침은 전과 기록이 있으나 해당 연방, 주 및 현지 법률에 부합하며 자격이 있는 지원자에게도 해당됩니다. Facebook은 법률에서 요구하거나 허용하는 경우 Facebook, 직원, 기타 관계자들의 안전과 보안을 유지하는 데 사용자 정보를 활용할 수 있습니다. 해당 링크를 클릭하면 Facebook의 결제 투명성 정책and 고용 평등법/ 알림을 볼 수 있습니다. 또한 WhatsApp은 법률 규정에 따라 특정 지역에 대해 전자 고용 인증(E-Verify) 프로그램/file-link에 등록되어 있습니다.
WhatsApp은 채용 지원 과정에서 자격이 있는 장애인에게 합당한 편의를 제공하기 위해 최선을 다하고 있습니다. 장애로 인해 도움이나 편의가 필요한 경우, accommodations-ext@fb.com 로 알려주시기 바랍니다.