Director, Research WhatsApp Business Lead

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Responsibilities

• Lead and manage a team of UX researchers: Provide guidance, mentorship, and support to help team members grow and develop their skills

• Develop and execute research strategies: Collaborate with product leaders to identify research needs, design studies, and analyze data to inform product decisions related to WhatsApp Business

• Conduct complex research projects: Design and execute qualitative and quantitative research studies, including interviews, surveys, usability testing, and ethnographic research to understand business needs and behaviors on WhatsApp

• Communicate research findings: Present research results to stakeholders, including product leaders, designers, and engineers, to inform product decisions that balance business needs with user experience

• Influence product strategy: Use research insights to advocate for user-centered design and influence product roadmaps for WhatsApp Business

• Stay up-to-date with industry trends: Participate in conferences, workshops, and online forums to stay current with the latest research methods and technologies related to business messaging and monetization

• Collaborate with cross-functional teams: Work closely with product management, design, engineering, and marketing to ensure research is integrated into the product development process for WhatsApp Business

• Develop and manage budgets: Oversee research budgets, including vendor contracts and internal resources

Minimum Qualification

• 10+ years of experience in user experience research: Proven track record of leading research teams and conducting complex research projects

• Proven experience in leadership and management skills: motivating and guiding team members, as well as building and maintaining relationships with stakeholders

• Proficiency in qualitative and quantitative research methods, including survey design, statistical analysis, and data visualization

• Executive communication and presentation skills: Demonstrated experience of communicating complex research findings to technical and non-technical audiences

• Demonstrated experience to think critically about research findings and translate them into actionable recommendations

• Experience working closely with cross-functional teams and stakeholders to achieve shared goals

Preferred Qualification

• Master's degree in Human-Computer Interaction, Psychology, Sociology, or related field: PhD preferred

• Experience with business messaging platforms: Familiarity with business messaging platforms, including WhatsApp, Facebook Messenger, or WeChat

• Knowledge of advertising and marketing principles: Basic understanding of advertising and marketing concepts, including targeting, segmentation, and positioning

• Experience with data analysis tools: Familiarity with data analysis tools, including SQL, Excel, or Tableau

• Have experience working with teams on commerce experiences enabled by GenAI

• Have experience in working with Monetization efforts

• Experience partnering with Data Science and Product Growth around quantified funnel conversion, experimentation and strategic and tactical improvements