Menlo Park, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. Today, more than 175 million people interact with businesses on WhatsApp every day. The WhatsApp Business API, our enterprise solution, helps medium and large businesses communicate with customers all over the world, for use cases ranging from shipping notifications, to commerce and customer service. We are looking for a global lifecycle marketing manager to join our fast-growing team of talented and collaborative marketing professionals within our integrated marketing function. We’re looking for a highly-motivated marketer who is ready to drive the strategy and execution of digital lifecycle campaigns - including lead nurturing; opportunity acceleration; and customer onboarding, up-sell and cross-sell – through email and other channels. You’ll partner with colleagues from across the globe within demand gen, product marketing, insights, business development, channel sales and customer success functions to build the strategy of the lifecycle campaigns, while collaborating with marketing operations on execution, performance tracking and optimizations. You’ll also be the subject matter expert for the integrated marketing team on best practices for email marketing, as well as be the driving force behind our database segmentation strategies and digital data compliance initiatives. The lifecycle program is a high profile, strategic component of our overall GTM strategy that is key to ensuring the company meets its aggressive growth goals. It requires a highly collaborative, driven B2B SaaS marketer that wants to be a part of building something truly exceptional.
Develop the overall lifecycle communications strategy to increase engagement across the full customer journey, including lead nurturing, opportunity acceleration, and customer onboarding, up-sells and cross-sells.
Continuously optimize content, timing, and cadence of lifecycle communications to improve user experiences and drive business goals.
Develop a deep understanding of your audiences and their needs. You will be a key stakeholder in our organization's ongoing collection and interpretation of meaningful customer insights from cross-functional research and design teams.
Lead personalization efforts & work closely with business partners and translate the vision into actionable campaigns.
Work cross functionally with the content and digital marketing teams to identify, test, and optimize for the best performing content at each stage of the funnel across all marketing channels.
Identify, RFP, and manage an email marketing agency to support design and content campaigns for the lifecycle programs you lead.
Establish lifecycle marketing KPIs and reporting framework to quantitatively measure performance and impact on WhatsApp’s metrics. Measure the effectiveness of campaigns (with support from operations & analytics) and conduct A/B testing to continuously optimize email programs.
Coordinate deliverables, including establishing deadlines and aligning with editorial calendars, to support nurture campaigns for monthly, one-off and cadenced communication.
Build great partnerships with product marketing, channel sales, marketing automation and ops, market research & customer success.
8+ years total experience in B2B, and 3+ years of email marketing, lifecycle marketing, or retention marketing experience
Experience executing multiple projects simultaneously and complete projects against deadlines
Experience synthesizing quantitative and qualitative data into actionable insights about the customer, the channel, and the business
Experience leveraging digital analytics and insights to inform audience segmentation/engagement and campaign decisions
Experience driving projects through from conception to completion
Experience A/B testing subject lines, email copy, and CTA
Experience with segmentation, automation and tool integration
Experience in harnessing technology for programmatic personalization at scale, utilizing tools like machine-learning, analytics, and behavioral data to improve customer relevancy
Knowledge of CANSPAM, GDPR, CCPA, and other regulatory regulations that impact communications to global audiences
Knowledge of HTML