Menlo Park, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. The WhatsApp Integrated Business Marketing team empowers our users to connect with a growing network of businesses for customer support and relevant notifications. We are opening up our Business API to developers and are seeking an experienced developer marketing manager. We’ll engage with developers around the world at scale, and raise awareness and adoption of the WhatsApp business platform. This candidate would help build, from the ground up, the marketing foundation that engages developers and helps them easily conduct quality, secure conversations between businesses and their customers. The ideal candidate embodies a startup spirit while driving impact within large enterprise companies. This candidate has experience with independently executing marketing programs for a developer audience across multiple channels, including, but not exclusive to, digital and social campaigns, events, partnerships, case studies, webinars and engaging video content. This heavily cross-functional role will play a key part in determining the systems, programs, vendors and operating models that will make these channels successful. Let’s build the future of WhatsApp for developers, together. This role will report to the Head of Developer Marketing.
Contribute to and execute scaled marketing initiatives that reach enterprise developers.
Guide insights-based developer marketing programs and share key results.
Partner with Developer Advocates to deliver impactful content on channels including streaming media/video, developer forums, events, groups, and social platforms.
Collaborate with business messaging, product marketing, and integrated marketing to share insights and best practices.
Direct WhatsApp’s presence on external developer communities.
Coordinate integration of WhatsApp developer resources and tools into internal and external work across the Facebook Family of Apps.
(Post-COVID) Travel internationally approximately 10% of the time.
7+ years of demonstrated work experience in developer marketing, technical product marketing, or developer advocacy/evangelism.
Successful project management experience, with experience in managing milestones, schedules and tracked tasks.
Experience developing and executing digital marketing campaigns across multiple channels such as e-mail, social, and paid media.
Demonstrated familiarity with marketing APIs and webhooks, AWS/Azure Deployment, Docker, Kubernetes, or web technologies.
Experience working with online and in-person developer communities.
Experience working in technology, infrastructure, or platform companies.
Experience with product launches targeting developer audiences.
Strong technical understanding of SaaS and business messaging.
Experience running virtual and in-person events such as workshops, webinars and hackathons.
Owned relationships with vendors to deliver scaled marketing initiatives.
Strong international business experience.