Menlo Park, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. WhatsApp is looking for an experienced consumer marketer who is passionate about building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds. In this role, you will be the bridge between the global and local consumer marketing teams, responsible for the development and execution of large scale campaigns and brand moments across the world working with local teams to ensure local relevance and execution with excellence. This is a foundational role within the WhatsApp global marketing organization, that will play a critical role in the global development of the WhatsApp brand and a special role in bringing WhatsApp Payments to life in countries around the world. The ideal candidate will have strategic consumer marketing experience, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile brand, within the CPG or consumer tech industries, or at an integrated creative or media agency. International experience and knowledge about diverse cultural, social and business landscapes is crucial. You will be expected to apply analytical rigor, a deep understanding of consumer and country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle. This role will report to the Global Head of Brand & Integrated Marketing.
Develop and manage a pipeline of global consumer campaigns across media, partnerships, experiential, editorial and creative.
Lead the development of campaigns and go-to-market strategy for regional and global brand campaigns, Campaigns that bring WhatsApp Payments to markets and tentpole moments - that meets our short and long term business goals.
Inform our overall global brand strategy based on the performance of media, creative and media landscape in key markets.
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Local markets, Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
Shape the strategic and execution vision for Marketing and Brand communications across markets.
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
Track and measure campaign success [consumer data and subscription funnel data] with regular quant-driven check-ins with leadership.
Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization.
9+ years of experience in managing and executing large scale consumer campaigns and long-term brand building through a diverse media mix.
Understanding for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
Experience in leading large multi-million dollar campaigns leadership experience with an understanding of communications and media planning.
Demonstrated experience working with media and creative agencies.
A track record in developing compelling consumer communication and creative.
Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies.
Demonstrated experience in developing, building and scaling teams, influencing cross-functional teams and all levels of management.
Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams.
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
A deep understanding of WhatsApp as a brand and product.
A deep understanding of growing Payment and financial brands.