Product Marketing Manager, Business

Menlo Park, California, US

WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 1 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.

WhatsApp is seeking an exceptional individual to serve as Product Marketing Manager for our business and monetization products. If you are a leader who has demonstrated experience in business and product strategy and commercialization, has an empathy for both consumers and businesses, has a strong bias for action and rolling up your sleeves to get things done, and wants to unlock the potential of WhatsApp to serve millions of businesses, we would be excited to hear from you. In this role, you will be expected to identify key market requirements/opportunities, manage our go-to-market plans and coordinate cross-functional teams to bring great solutions to businesses and the community. You will do this in close partnership with several other functions, including Product Management, Engineering, PR, Legal, Partnerships, etc.

This is a full-time position based with the WhatsApp team at Facebook HQ in Menlo Park, California and will report to WhatsApp’s Director of Marketing.


  • Drive inbound product marketing: Be the voice of the market through industry research, competitive analysis, quantitative analysis, and structured qualitative feedback from businesses through direct engagement.
  • Drive go-to-market strategy and execution: Test and launch new products in market through alphas/betas, product positioning and messaging, launch strategy, and scaled adoption.
  • Lead a global cross-functional team to launch products in the market and drive product adoption.
  • Demonstrated capacity to communicate large-scale concepts.

Minimum Qualification

  • BA/BS degree.
  • 6+ years work experience in technology or internet technology, digital marketing, product development, and/or strategy consulting.
  • Analytical, data driven decision-maker.
  • Leadership experience working in a cross-functional environment.
  • Demonstrated experience partnering with Product Management and Engineering teams.
  • Experience executing projects.

Preferred Qualification

  • MBA or other relevant advanced degree.
  • Experience working with businesses in emerging markets.
  • Experience in local, search and payments.

WhatsApp is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

WhatsApp is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at