Marketing Manager, WhatsApp
Gurgaon, India
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is looking for an experienced consumer marketer who is passionate about building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans. In this role, you will develop innovative large-scale campaigns and activations, lead multiple agencies to grow the brand. This is a foundational role within the India marketing organization, that will play a critical role in the development of brand WhatsApp, including payments.
Responsibilities
Contribute to the development of functional strategy, across WhatsApp mother brand, payments, privacy initiatives and other upcoming features/priorities to the brand
Shape the strategic execution vision for marketing and brand communications across the calendar year
Lead the go-to-market strategy & execution for campaigns for India that help us meet our short and long term business goals
Partner closely with the XFN teams globally and locally, across different functions, to deliver integrated marketing campaigns
Inspire and manage creative partners to develop their best work and drive business results
Develop actionable insights to inform inventive marketing strategies. Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization
Minimum Qualification
Demonstrated experience working with media and creative agencies
Understanding of consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
Deep understanding of building brands on digital platforms and curiosity to drive innovation in marketing execution
Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
Experience driving customer acquisition and revenue growth through the implementation of digital (Growth and upper funnel) and traditional media strategies
Demonstrated experience in influencing cross-functional teams and senior management
7+ years of experience in managing and executing large scale consumer marketing campaigns and long-term brand building through a diverse media mix
Preferred Qualification
WhatsApp is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Facebook, its employees, and others as required or permitted by law. You may view Facebook’s Pay Transparency Policy and Equal Employment Opportunity is the Law notice by clicking on their corresponding links. Additionally, WhatsApp participates in the E-Verify program in certain locations, as required by law.
WhatsApp is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com .