Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.
WhatsApp is looking for an experienced and accomplished Marketer to lead our efforts in building the Brand with our large global user base through In Product communication and content. The Head of In App Content will lead the charge in thinking about how we communicate with our users through our product and bring to life our brand within the App - through strategic and innovative thinking, taking an editorial approach that is both data driven and influenced by their keen sense of what delights WhatsApp users across the world. They will need to demonstrate repeated prior success designing and executing powerful editorially driven content that drives delight for users - ideally within a digital product. Furthermore, they must demonstrate having done so in close collaboration with cross-functional teams in Product, Creative, Data Science, Insights, Communications, Product Growth, Policy, and Business.
To be successful in this role, this leader will need to be a visionary who is part editor and part strategist with the ability to develop a comprehensive and iterative content strategy, advocate for and activate the strategy and get the best out of our creative partners to deliver unique experiences for users. This leader will own the (i) the marketing/editorial plan in the product i.e., what we plan to communicate and when we will do so; (ii) the development of creative through specific in-product communications channels; and (iii) the evolution of our position and tone as we engage users. This leader will have the unique and exciting challenge of solving for how a brand that connects billions of people can now communicate as a personal brand with its users.
Strategic Ownership: Drive WhatsApp In-App Content Strategy, including establishing and evolving an editorial strategy, in service of building a loved Brand around the world
Build: Create editorial content programs and franchises that maximize the Apps surfaces and ladder to the Brand Goals
Execute: Deliver content in multiple mediums and formats that engage with our users and further their engagement with our brand and product
Measure: Oversee editorial calendars, analyze performance of content and channels, report to leadership regularly and optimize for delivery against priorities
Manage: Hire and grow an In-App content team to deliver on annual goals and partner closely with Cross-Functional teams (Product, Creative, Insights, Data Science, Growth, Policy and Business) to identify opportunities and deliver best in class work
15+ years of experience in shaping and executing editorially driven content
10+ years of experience with team leadership, people management, cross-functional team leadership, team building, or team management
Background in copy and editorial for digital surfaces
Experience utilizing research and data to shape copy
Demonstrated experience with storytelling and delivering compelling content and creative
Experience working on global brands or entities
Experience in building and scaling teams & influencing cross-functional teams
Creative and inventive problem solver capable of operating both in a strategic capacity and a hands-on/execution capacity
Leadership experience in a global role with global product launches, and knowledge of diverse cultural, social and business landscapes
Demonstrated understanding of WhatsApp as a brand and product