Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 1 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. Someone in this role will need to clearly communicate complex ideas while flawlessly managing every step of a launch. You'll be expected to push the boundaries of what's possible in marketing, while sharing in our healthy obsession for quality.
A passion for WhatsApp and it’s mission to connect the world privately.
Work with Marketing Insights & Data Science to generate break-through quantitative, qualitative, and competitive insights.
Build strong product positioning, clear narratives, and drive influence across the WhatsApp core consumer product to ensure we’re delivering consumer value and driving understanding.
Help design the best product experiences with engineering, product management and design teams.
Drive go-to-market plans working closely with cross-functional teams to determine effective launch strategy and communications sequencing.
Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement.
Understand the WhatsApp Consumer and their connection with the product to drive meaningful new product/feature adoption + greater engagement.
Demonstrate confidence, judgment, and excellent execution on fast-moving projects.
Be comfortable working side-by-side with leaders in the company for key privacy moments.
Bachelor's Degree in Business, Marketing, Social Sciences or other related discipline.
5+ years of experience in product marketing and/or marketing, product management, or business experience.
Experience with product launches (including mobile) and consumer campaigns.
Project management experience.
Experience working with a variety of internal teams and stakeholders to understand and solve problems.
Experience working as a PMM on a technical product that impacts policy, privacy, or security.
Experience in technology, startups, or consumer mobile app space.