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JobsSales & Marketing

Consumer Product Marketing Lead, WhatsApp

Menlo Park, California, US

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

WhatsApp is a fast, simple and reliable way to talk to anyone in the world. WhatsApp reaches over 2 billion people in over 180 countries that use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. We are looking for an experienced product marketing leader to serve as the Core Consumer Product Marketing Lead overseeing product marketing for WhatsApp’s core consumer experience. This person will lead a team to develop breakthrough marketing initiatives that drive consumer awareness, engagement, and retention aligned to the product. The ideal candidate is a leader who can drive both strategy and execution and cares deeply about WhatsApp’s mission to connect the world privately. They are analytical and creative, highly collaborative, and will have a successful track record of launching & scaling mass-market consumer products or services that people cannot live without for a range of well-known consumer brands. They will have a track record for influencing the product roadmap, successfully representing the consumer across the product lifecycle, and leading complex cross-functional initiatives in a matrixed organization. Importantly, the successful candidate will have a track-record for leading high-performing teams and developing people alongside products.

Responsibilities

  • Lead a high-performing team of product marketers
  • Work with Marketing Insights & Data Science to generate break-through quantitative, qualitative, and competitive insights
  • Build strong product positioning, clear narratives, and drive influence across the WhatsApp core consumer product to ensure we’re delivering consumer value and driving understanding
  • Drive go-to-market plans working closely with cross-functional teams to determine effective launch strategy and communications sequencing
  • Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement
  • Understand the WhatsApp Consumer and their connection with the product to drive meaningful new product/feature adoption and greater engagement
  • Tackle complex challenges with a strategic mindset and create thoughtful recommendations and action plans for solving them with product and cross-functional leadership

Minimum Qualification

  • 10+ years of experience launching & scaling consumer apps, products or services for global consumer brands
  • 5+ years of team management/leadership experience
  • Experience developing and driving analytically rigorous online and offline marketing campaign
  • Experience motivating and challenging teams and individuals at all levels of an organization, both directly and cross-functionally

Preferred Qualification

  • Depth of expertise in growing consumer businesses through sustained engagement and acquisition
  • Experience at a consumer driven startup
  • International experience and knowledge of diverse cultural, social and business landscapes
  • Understanding of digital and mobile video and the entertainment and technology landscape both in the U.S. and internationally
  • Knowledge for WhatsApp and it’s mission to connect the world privately
Apply Now

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WhatsApp is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. You may view Facebook’s Pay Transparency Policy and Equal Employment Opportunity is the Law notice by clicking on their corresponding links. Additionally, WhatsApp participates in the E-Verify program in certain locations, as required by law.

WhatsApp is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com .

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