Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.
This role will oversee both the strategic direction for the evergreen, always on social strategy, and the integration of social into larger campaign moments. We are looking for someone who is as equally comfortable running product education initiatives as they are developing key cultural moments. You know your memes, maybe this job description is a cake? Have you tried slicing into it?
WhatsApp is looking for a Social Marketing Lead to oversee and lead key work streams within the global WhatsApp marketing team. This role will be responsible for leading strategic development and execution of social marketing communications and initiatives that support and build the WhatsApp brand in the eyes of its users and communities across the Globe. This individual will have proven experience in developing social and editorial strategy, leading creative development, and partnering closely with cross functional partners. You will work with multiple internal teams (internal creative teams, communications, policy and consumer operations) as well as external vendors (creative and content agencies and moderation partners). You will focus on developing a global social strategy and content both on and off platform, as well as building external fame and visibility for our initiatives.
The ideal individual for this role has a strong background in developing creatively led brand-marketing campaigns (across the globe), a deep understanding of the cultural landscape, a unique passion for problem-solving, collaborating cross-functionally, and developing content that sparks conversation.
This person will also be expert at relationship building: open, tenacious, curious, and a champion for this program of work. Previous experience will have covered social marketing and multi-channel communications planning, using data to identify cultural insights and build compelling strategies for our community content.
WhatsApp is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. You may view Facebook’s Pay Transparency Policy and Equal Employment Opportunity is the Law notice by clicking on their corresponding links. Additionally, WhatsApp participates in the E-Verify program in certain locations, as required by law.
WhatsApp is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at email@example.com .