Menlo Park, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 1 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.
We're looking for a candidate who is knowledgeable and passionate about mobile payments, including expertise in co-marketing with banks. The ideal candidate will be able to drive product strategy and have a deep understanding of industry competitive landscape, trends, and business models. She or he must have experience effectively collaborating with creative agencies and cross-functional teams to drive results, and developing and executing against global launch plans to bring products to market. This candidate will be expected to push the boundaries of what's possible in marketing, while sharing in our healthy obsession for quality.
Lead analysis and diagnosis around key opportunity areas across markets and consumer segments
Leverage quantitative and qualitative insights on people using WhatsApp to inform go-to-market plans
Plan and lead successful product launches and ongoing marketing campaigns, educating people on how to use payments on WhatsApp, including with partner banks
Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to create integrated marketing moments
Lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
While this is a consumer marketing role, you will also need to understand the multiple players in the ecosystem across consumers, policy makers, news media, governments and advocates to ensure the consumer work is contextually relevant
Experience flexing between strategic and tactical/execution responsibilities
7+ years of experience in product marketing or related disciplines for internet and/or consumer technology
Experience in campaign development and working with agencies
Analytical and problem solving experience
Knowledge in web and mobile technologies and the industry landscape
Experience in translating communications
Direct payments specific product experience
Direct payments co-marketing experience