Marketing Researcher - WhatsApp
San Francisco, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. You’ll partner with Marketing to understand the needs of key audiences and help inform marketing programs and communications to articulate the value of Facebook products to consumers in a way that is relevant and compelling. Creativity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. If, you thrive in a fast paced, rigorous environment with a focus on driving impact, we would like to speak with you.
Responsibilities
Design and execute innovative and impactful quantitative and qualitative research, partnering with WhatsApp consumer marketing organization
Develop actionable insights and high impact deliverables that will shape marketing and communications strategy, positioning and messaging, drive creative campaigns, and inform the development of product level or company level narratives
Travel Domestic and International up to 25% of the time
Minimum Qualification
8+ years of qualitative and quantitative primary research experience
Experience independently executing full-cycle research
Experience with product marketing research
Experience in Technical Sector
Experience making sound methodological decisions and defending research
Experience with Microsoft Excel, survey tools (i.e. Qualtrics), and statistics software (i.e. SPSS)
Preferred Qualification
Bachelor’s degree in Business, Market Research, Social Science, or a related field of study
Specific role-related experience
WhatsApp is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Facebook, its employees, and others as required or permitted by law. You may view Facebook’s Pay Transparency Policy and Equal Employment Opportunity is the Law notice by clicking on their corresponding links. Additionally, WhatsApp participates in the E-Verify program in certain locations, as required by law.
WhatsApp is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com .