Strategy & Product Marketing Lead, Monetization

Menlo Park, California, US

WhatsApp is the world's fastest growing and most engaged communication company with over 1.2 billion monthly active users globally. We help bring friends, families, communities, soccer groups, doctors, storm chasers, and millions of others together. WhatsApp is a leader in providing fast, reliable and private communication. With an entire team of ~200 employees, we are just getting started. We are looking for the best individuals to grow and support this incredible community of users and now businesses.

WhatsApp is seeking an exceptional individual to work on our commercial messaging strategy and join our team. If you are a leader who has demonstrated experience in informing product strategy, has an empathy for both consumers and businesses, has a strong bias for action, wants to understand and unlock the potential of WhatsApp to serve millions of businesses we would be excited to hear from you. You’ll focus on understanding business needs, developing WhatsApp’s business model, go-to-market strategy, and oversee inbound and outbound product marketing. As well as leading a team of WhatsApp strategy and marketing individuals. You’ll focus on driving insights about businesses and consumers, identify what business models are consistent with WhatsApp’s values and increase the utility of WhatsApp for both consumers and businesses alike.

This is a full-time position based with the WhatsApp team at Facebook HQ in Menlo Park, California and will report to WhatsApp’s Director of Growth & Monetization.


  • Develop product strategy and in-product experiences with relevant consumer and market research
  • Define WhatsApp’s business model and pricing strategy working with an existing team
  • Drive and execute product marketing strategy and roadmap to achieve product goals
  • Build and develop the product narrative and positioning for WhatsApp
  • Create and execute go-to-market plans to launch new features in conjunction with marketing
  • Collaborate with cross-functional teams across WhatsApp including PM, PR, Design, Analytics, Research
  • Lead an existing team of Business Analysts and PMMs at WhatsApp
  • Solve ambiguous problems – ability to operate both strategically and tactically translating complex problems into solutions

Minimum Qualification

  • Understanding of the WhatsApp product
  • Strategic thinker with a product mindset
  • 10+ years of experience in Tech/Management Consulting/Product Management/Product Marketing
  • Understanding and working with tech products at global scale
  • Experience working in start-up environments
  • Experience influencing C-level executives
  • Demonstrated ability to scale organizations and lead teams
  • Bachelor’s Degree in Engineering/Sciences/Business

Preferred Qualification

  • Experience working cross-functionally with Engineering/Product
  • MBA