Business API Pricing Operations Manager, WhatsApp
Menlo Park, California, US
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WhatsApp is the world’s largest messaging platform, used by more than 2 billion people around the world to stay in touch with family and friends, anytime, anywhere. People are increasingly using WhatsApp to connect with businesses, whether to coordinate their next purchase, discuss products and services, or follow-up on past interactions. This is an exciting time for WhatsApp business, with recent announcements around supercharging business messaging, shopping, and payments representing just the beginning in our work to build leading tools for large and small businesses all around the world. The WhatsApp Business API is our first monetized business product, enables businesses to connect with their customers through efficient, scalable business tools. WhatsApp is seeking a highly analytic and strategic Pricing Operations Manager to help stand-up a new, best-in-class pricing capability for our growing suite of B2B business products. As a founding member of the team building WhatsApp pricing, you will be challenged to build a deep understanding of performance drivers and develop strong POVs to identify opportunities for impact. This is an operational leadership role within Finance, partnering closely with Product, Marketing, Data Science, and Partnerships to manage pricing across evolving SaaS (software as a service) and CPaaS (communications platform as a service) products offered through the WhatsApp Business API. The role combines pricing analytics (driving data-driven insights and recommendations), rate setting (determining and refining optimal price points per product, channel, and geography), and operationalization (owning processes, monitoring, and governance). In this role, you will gain invaluable experience in a highly visible position that offers significant responsibility and interaction with business leaders at WhatsApp, and an opportunity to drive significant impact in one of Facebook’s top priority areas: the future of WhatsApp.
Responsibilities
Develop best-in-class pricing models and analytics to better understand pricing performance drivers
Drive analyses to test hypotheses across a range of topics, including customer segmentation, cohort analysis, elasticity measurement, market research, and rate testing
Deliver pricing recommendations that follow a logically reasoned, data-driven approach to achieve strategic & financial goals
Work with cross-functional leaders in Product, Marketing, Sales, and Analytics on strategic and operational pricing initiatives
Overall responsibility to effectively execute WhatsApp pricing strategy
Manage rate cards based on analytics, market insights and partner feedback
Effectively and efficiently roll out price changes across products, channels, or regions per evolving market conditions and/or strategy
Own competitive benchmarking and insight to maintain target price position
Develop and implement pricing systems, processes, and guidelines to support pricing
Develop reporting and maintenance tools to support rate setting and price integrity
Build and own metrics & KPIs to define success and evaluate pricing performance
Play a leading role in developing and executing key governance and integrity activities, including ensuring that pricing follows legal and regulatory requirements
Minimum Qualification
BA/BS degree with 8+ years experience of pricing expertise across: technology or high-growth companies, business operations, data analytics, and/or management consulting
Business acumen skills, a sense of curiosity, and experience in a highly analytical approach
Experience synthesizing and communicating complex ideas to a variety of audiences, especially senior leaders
Analytical skills - expert in financial modeling & statistical analysis
Preferred Qualification
Experience managing pricing for digital/technology products, likely at a leading internet or high-growth company
Strong content knowledge across SaaS, CPaaS, and B2B business models
Experience working with and optimizing subscription revenue streams
Experience leading customer analytics (including topics like elasticity, churn, and controlled testing)
Experience in data analytics and/or forecasting (SQL, Python, R)
WhatsApp is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Facebook, its employees, and others as required or permitted by law. You may view Facebook’s Pay Transparency Policy and Equal Employment Opportunity is the Law notice by clicking on their corresponding links. Additionally, WhatsApp participates in the E-Verify program in certain locations, as required by law.
WhatsApp is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com .