Lead - Offline Merchant Acceptance, WhatsApp Payments

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Responsibilities

• Work with Cross-functional teams in Meta across Product, User research, partnerships to assess the payment needs of the next 500 million WhatsApp users while shopping offline.

• Work with the product and technology teams to address the needs of these customers and the experiences they seek while transacting offline.

• Build a wide selection of offline Merchants that accept WhatsApp Payments. Draw a clear segmentation of the offline merchant landscape in India and a compelling value proposition for every merchant segment to integrate and accept Payments on WhatsApp.

• Work with the senior leadership of large offline merchants to understand their needs, payment solutions and brings these solutions to life by working with Cross functional teams at WhatsApp.

• Work with large merchants and intermediaries to make business and investment decisions across GTM (Go to Market) strategy, Sales and Marketing that drive adoption of WhatsApp payments and create value for large/enterprise merchants.

• Works with intermediaries/enablers in the offline payment eco-system to integrate WhatsApp Pay for mid- market chains and brands.

• Bring a first principles view to long-tail merchant acquisition (30-40 million). Design and execute the long tail offline merchant onboarding and engagement strategy.

• Works with the SMB teams and co-owns the strategy for adoption of value-added services i.e., commerce, financial services, ads on the Merchant app i.e., WhatsApp for Business

• Recruits and manages a national distribution channel for long-tail merchants. Works with vendors, partners across the country to formulate a distribution strategy and implement it.

• Owns the Merchant success and SLAs (Service Level Agreements) and works to provide the best Merchant experience by defining a comprehensive set of metrics across success rates, latencies, transaction flows, Settlements, Customer service, merchant service etc. Builds processes, including tools, to help manage business, and provide operational support to the merchants.

Minimum Qualification

• 12 years of experience in Business development (BD), Sales, Partnerships across payments/financial services.

• Experience in deploying payment solutions for merchants and driving long-term engagement.

• Experience in building and managing cost effective distribution channels for offline merchants.

• Experience in developing relationships at all levels of management within and outside the organization.

• Self-driven, comfortable with a fast, dynamic environment. Should be comfortable with bold goals

• Effective business management, and communication skills are critical

• Ability to work effectively and drive customer/merchant outcomes in a cross-functional organisational setup.

• Excellent interpersonal, verbal and written communication, analytical and presentation skills

• Proven Decision-making ability, conflict resolution, problem solving and negotiation skills

• The role requires the candidate to travel extensively, including the remote parts of the country to solve merchant needs and concerns.

Preferred Qualification