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JobsBusiness Development & Partnerships

Lead Consumer Acquisition and Growth, WhatsApp Payments - India

Bangalore, India

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

WhatsApp is seeking an experienced and entrepreneurial individual to lead the consumer acquisition and growth our Payments business in India. This role will report into the Director of WhatsApp Pay India. With 400M+ active users in India, this is a unique opportunity to build a globally significant and socially important payments business and brand. You would be responsible for the growth and adoption of WhatsApp's Payment service with consumers in India. This would include defining and executing customer acquisition strategies, managing strategic partner programs and identifying new opportunities or important market requirements that can be added to product roadmap. This position requires payments and consumer marketing experience as well as a track record of successfully growing consumer-focused products or services in India. This leader will also need to work in close partnership with product and marketing teams. This is a full-time position based in Mumbai or Bangalore.

Responsibilities

  • Develop and execute strategy, business plan, and marketing / partnership programs to drive adoption and engagement of WhatsApp Pay with consumers
  • Build and lead the WhatsApp Pay consumer acquisition team. This leader will need to drive rapid and sustainable growth by winning market share in consumer segments already using payments while also expanding into segments that are new to digital payments
  • Define, test, and scale innovative product / services & engagement programs to win and retain users
  • Build and effectively manage networks across cross-functional teams including marketing, partnerships, and product to drive alignment and execution

Minimum Qualification

  • 10+ years of work experience in Consumer Marketing & Acquisition in either eCommerce or Banking / Digital Payments. Experience in both is preferred
  • Managed P&L and scaled consumer growth an organization with >$1B in GMV and >20M active users
  • Experience working with remote software & product teams
  • Entrepreneurial mindset and experience running a profitable &/or sustainable consumer acquisition strategy and team

Preferred Qualification

  • Masters or MBA
  • Led cross-functional teams and managed businesses in multiple geographies
  • Software & Start-up experience
Apply Now

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WhatsApp is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. You may view Facebook’s Pay Transparency Policy and Equal Employment Opportunity is the Law notice by clicking on their corresponding links. Additionally, WhatsApp participates in the E-Verify program in certain locations, as required by law.

WhatsApp is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com .

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