Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp drives the adoption of Meta monetization products in parts of the world where we have historically had smaller revenue opportunities. We are looking for a Research Leader to support a team of researchers working across technical areas including value discovery from the WhatsApp SMB app intent to create ads, signals tracking, ROI improvement and AI enabled personalization of campaigns and more. Beyond the ads technicalities, however, is a human - a solopreneur/ a medium sized business that has rarely had an online business presence, forget knowing about online ads! If you are a person, who is motivated by the complexity this poses around convincing the unconvinced / uninformed user base while loving the challenge of meeting revenue targets through an outstanding user experience, then this role is for you.
Independently manage a research team that is large in size and/or complexity.
Enjoy being hands on in supporting product direction and execution through strong UXR leadership while keeping abreast of future trends and industry changing shifts
Have a point of view about strategic decisions, using insights from the team. Understand how to influence stakeholders and leaders to implement the best ideas.
Become a trusted, strategic partner to product stakeholders by communicating and demonstrating the value of user research, and by delivering insights that lead to demonstrable business value.
Communicate clearly and effectively across all organizational levels.
Show care and set clear expectations and goals for individuals and the team.
Make staffing decisions based on business priorities, both short term and long term, as well as team strengths and motivation.
Identify gaps and solutions for future growth and scale within the team or organization, including system, product, function, partnership, culture and/or organization opportunities.
Responsible for the quality of the team, including coaching, growing IC's and managers (if applicable) and coaching under-performing team members.
Build a diverse and an inclusive environment across the team, model inclusive behaviors, and hold managers accountable.
Give clear, actionable feedback on a timely basis.
Partner highly effectively with Data Science and Product Growth around quantified funnel conversion, experimentation and strategic and tactical improvements
Bachelor’s degree or significant experience conducting UX research with meaningful business impact
15+ years of experience conducting and/or studying research post-Bachelor’s degree
8+ years of experience directly managing, coaching and developing full-time researchers
Experience building and scaling successful consumer and/or ads products, with an excellent consumer product sensibility.
Have experience working with teams on technical issues including ads networks, ads optimization, signals collection, improving return on improvement, media marketing
Experience navigating and supporting teams through high ambiguity and rapid change
Experience directly managing across different research methodologies
Experience directly conducting primary research (either qualitative or quantitative) end-to-end (i.e., designing, fielding, analyzing and reporting out data)
Experience building teams over time through hiring, growing, and retaining high-performing researchers
Experience building and setting research strategy that connects with business strategy
Track record of translating research into business impact
Expertise working with cross-functional teams leading engineering, marketing, sales, and partnerships and engineering teams.
Experience with business products, business insights, and product development
Have experience in working with SMBs and enterprise customers